Walmart
To celebrate Walmart’s first-ever sponsorship of the Academy Awards we challenged Hollywood directors Antoine Fuqua, Marc Forster and filmmaking partners Seth Rogen & Evan Goldberg to each make a one-minute film based on the six items of a single Walmart receipt. The directors were given total creative freedom and the films aired during the broadcast. On a night all about storytelling, we showed that what you buy at Walmart is a story in itself. The Receipt won a Bronze Cannes Lion and was shortlisted in 7 categories. This was the first Lion won by Walmart in a decade.