Microsoft Bing

Microsoft wanted Bing to disrupt the Google habit. So we created Search Overload Syndrome: a disease caused by overexposure to blue links (like the ones commonly found on Google). We then asked the question, "What Has Search Overload Done To Us?" and offered the cure: Bing. The decision engine from Microsoft.

Syndrome Solution:

In the product campaign, concerned family members teach the ways of Bing

to their Search Overload Syndrome infected loved ones.

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